“When you are awake, you must be fully awake and conscious about everything.”

The Bruce Lee Family Company has been a labor of love for me that grows out of my love for my dad and his message of personal freedom. I started looking after my father’s legacy at the end of 2000, but the business was truly launched in 2011 when I was able to regain full control of my father’s name and image. So, although Bruce Lee has been a beloved global icon for more than 4 decades, the Bruce Lee Family Company is really a small start up that has been in existence and lovingly run only for the past 5 years. And that’s how I like it –personal and authentic!

The Bruce Lee Family Company was passed down to me by my mom, Linda, though she remains our number one consultant who is always on speed dial! We have a few different branches under the Family Company umbrella, which I run with a small team of dedicated and awesome individuals. We live my dad’s philosophies everyday at the office to create our culture and guide us in our daily work.

I have dedicated myself to keeping my father’s energy alive because his words and the way he lived his life have had a profound effect on me and my personal growth. So, I have made it my mission to spread his message with the hope that it will inspire and help more people lead freer more expressive lives through the cultivation of harmonious individuality on our planet.

Shannon Lee


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The Bruce Lee Family Company is a mission based organization dedicated to sharing the art and philosophy of Bruce Lee to inspire personal growth and harmonious individuality on our planet.

Divisions of the Bruce Lee Family Company:

Bruce Lee, LLC

Bruce Lee Entertainment

Bruce Lee Beverage

The Bruce Lee Foundation is a 501(c)(3) public charity.